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[CASE STUDY] Sumo Logic Japan Launch - Powered Communications being the first staff on the ground for business establishment

6/6/2025

Summary: Powered Communications was the first staff on the ground for Japan business launch. Country Manager joined after three months, and five staff including engineers and sales were hired before the launch. Powered Communications supported as Marketing and Business Development Director for three years until the company was ready to hire specialists internally.

Sumo Logic launched its Japan office in October 2018. Prior to the launch, Sumo Logic wanted to be prepared for business opportunities thus contacted Powered Communications for BDR, and lead generation programs followed by telemarketing (SDR) in April. First Sumo Logic decided to participate in AWS Summit which the service was built on the said cloud. Powered Communications got 500 lead data and tackled on early adaptor development together with the country manager who joined in August. Powered Communications also represented partner sales function and negotiated on partnership and to provide endorsements at the launch event. The launch event was success with 75 potential clients and partners. In addition, a dozen journalists participated at the press conference and had 10 thousand USD worth of media exposure.

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[CORPORATE] Welcoming Marketing industry veteran, Mr. Geoff Dossor as Advisory Partner of KaraJan Consulting Group.

29/5/2025

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KaraJan Consulting Group is welcoming industry veteran Mr. Geoff Dossor as Advisory Partner. Geoff is a senior executive in business operations and digital marketing across J-APAC region. Known for driving growth, shaping innovative marketing strategies, and leading high-performing, cross-functional teams to exceed business objectives. Geoff has held leadership roles at top digital and creative agencies including Deputy Managing Director at Edelman, and Managing Director at McCann Erickson MRM and I&S BBDO Proximity.

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[CORPORATE] "Ultimate Guide to Japan Business Launch: Everything You Need to Know"

16/5/2025

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FORWORD
・Introduce the importance of expanding business to Japan and the challenges companies may face.
・Highlight key factors to consider before launching a business in Japan.

CONTENTS
・Benefits of expanding business to Japan
・Steps to successfully launch a business in Japan
・Cultural considerations for doing business in Japan
・Marketing strategies for the Japanese market
・Case studies of successful business launches in Japan

SUMMARY
・Summarize the key points discussed in the article, emphasizing the potential of the Japanese market and the need for thorough preparation.

DESCRIPTION
・Discover everything you need to know about launching a successful business in Japan, from cultural insights to marketing strategies. This comprehensive guide will help you navigate the complexities of the Japanese market with confidence.Paragraph.

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[CORPORATE] Officially Launched KaraJan Consulting Group K.K. - a spin-off company of Powered Communications Inc. to offer strategic consulting and GTM services.

2/5/2025

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Powered Communications Inc. officially announces spin-off of KaraJan Consulting Group K.K. to provide high-end strategic consulting and GTM services.
The company will be led by Kyosuke Wakairo, founder of Powered Communications. Kyosuke will retire from Powered Communications' management team and will focus on KaraJan Consulting Group.

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KaraJan BLOG and NEWS

[CASE STUDY] Sumo Logic Japan Launch - Powered Communications being the first staff on the ground for business establishment

[CORPORATE] Welcoming Marketing industry veteran, Mr. Geoff Dossor as Advisory Partner of KaraJan Consulting Group.

[CORPORATE] "Ultimate Guide to Japan Business Launch: Everything You Need to Know"

[CORPORATE] Officially Launched KaraJan Consulting Group K.K. - a spin-off company of Powered Communications Inc. to offer strategic consulting and GTM services.

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