[CASE STUDY] Sumo Logic Japan Launch - Powered Communications being the first staff on the ground for business establishment

Summary: Powered Communications was the first staff on the ground for Japan business launch. Country Manager joined after three months, and five staff including engineers and sales were hired before the launch. Powered Communications supported as Marketing and Business Development Director for three years until the company was ready to hire specialists internally.
 
Sumo Logic launched its Japan office in October 2018. Prior to the launch, Sumo Logic wanted to be prepared for business opportunities thus contacted Powered Communications for BDR, and lead generation programs followed by telemarketing (SDR) in April. First Sumo Logic decided to participate in AWS Summit which the service was built on the said cloud. Powered Communications got 500 lead data and tackled on early adaptor development together with the country manager who joined in August. Powered Communications also represented partner sales function and negotiated on partnership and to provide endorsements at the launch event. The launch event was success with 75 potential clients and partners. In addition, a dozen journalists participated at the press conference and had 10 thousand USD worth of media exposure.